Asbury Communities Tames High-Volume Hiring Complexity

Published by SmartRecruiters Team on March 7, 2025

Asbury is a not-for-profit senior living organization that proudly serves older adults across the Eastern United States.

With 11 senior living communities, pharmacy, and outpatient therapy management services, as well as the Asbury Foundation and ThriveWell Tech, every day at Asbury is a new opportunity to do the most good with integrity, transparency, and grace.

Challenge

A skyrocketing requisition load

Like many non-profit organizations serving older adults with community and care in the United States, Asbury has depended on a decentralized hiring process to staff its network of senior living, outpatient therapy, and pharmacy services for most of its century-long history. But the global pandemic, followed by a skyrocketing requisition load and volatile talent landscape, proved too much for the non-profit’s legacy approach to talent acquisition.

Asbury made the decision to centralize its hiring processes in 2021, and realized quickly its recruitment tool was insufficient and a better tool was needed. The search for a new system initially focused on healthcare-specific tools, but the non-profit quickly realized it required more advanced functionality than these niche solutions offered. Asbury set out to find an applicant tracking system (ATS) that could support its needs across 11 locations, four states, a multitude of roles, and diverse employment types, all while driving adoption among hiring managers.

There’s a lot of complexity in our business. SmartRecruiters was built in a way that could meet it with simplicity.

– Helene Perdue,
Former Director of Talent Acquisition and Development, Asbury Communities

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