Indigo: Recruiting Platform Adds Joy to Customer and Employee Experience

Published by John Bent on June 17, 2025

Adopting SmartRecruiters streamlines Indigo’s recruiting across Canada through quick onboarding, ease of use, and built-in integrations.

“Yes, we want a great platform, but support is essential. With SmartRecruiters, we get both first class support and service.”

Sarah Wilson
Director of Talent Acquisition and Performance Management

Company

As Canada’s largest book, gift and speciality retailer — with 89 superstores and 124 smaller shops — Indigo has had to rely on a decentralized recruitment model.

Headquartered in Toronto, Indigo currently boasts a staff of 6,100 with the retailer taking on around 4,000 new hires every year. All together, this mighty team brought in almost a billion dollars in 2016.

The requirement to find additional staff quickly and easily, especially for seasonal periods, is central to Indigo’s success. However, they soon discovered this task was above-and-beyond their legacy application tracking system.

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