PACCOR Builds Mature Recruiting Ecosystem in Less Than One Year

Published by John Bent on June 9, 2025

Build a Talent Acquisition Ecosystem from Scratch

After growing through acquisition and going through changes in ownership, PACCOR sought to build a mature recruiting function. When Marcel Rütten joined as the Global Director of Talent Acquisition & Employer Branding in 2020, PACCOR had no systems in place for hiring. The company lacked an ATS, hiring guidelines, and a careers page.

The absence of existing IT infrastructure led Marcel to decide on the key requirements for a new ATS: it had to be a standalone solution, offer support for all the languages in the 17 countries in which PACCOR operates, and be quick to implement. Additionally, the new system had to be easy to understand for recruiters and hiring managers who had not used a hiring tool before.

In less than one year, PACCOR built a mature recruiting ecosystem in SmartRecruiters. It gives recruiters and hiring managers and recruiters everything they need to fill positions and track performance across channels.

– Marcel Rütten, Global Director of Talent Acquisition & Employer Branding

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